How Nurturing Relationships Helped This Travel Accessories Brand Thrive In the Pandemic

Cravar bucked the trend in an unloved industry

Cravar’s Jakarta outlet. Photo from Cravar’s Instagram page. Used with permission from Cravar.

Cravar is an 8-year old leather bags and accessories maker from Jakarta, Indonesia. The sparks that led to Cravar came to teenage Yoki when he saw a leather bag on display in a Jakarta mall in 1998. A chance encounter with a small…