This Content Creator Mastered “Quality at Scale” to Build a Billion Dollar Business

How Yitiao captured hearts and wallets by mastering the soft-sell

Photo by Pixabay on Pexels.

Many of you are probably basking in the glow of your first relatively carefree summer since the pandemic struck.

While most people are probably eager to forget about the pandemic, there is a continual drumbeat of low-key advisories reminding us that the outbreak isn’t done.

These warnings add to the build-up of stress that’s been developing for some time. Just to make sure, I ran a quick Google Trends search of some keywords linked to burnout and exhaustion. The results are telling.

Google searches for terms like “given up”, exhausted”, and “burnout” are trending upwards. Author’s screenshot.

This quick search corroborates what the American Psychological Association and Gallup have reported — people are increasingly stressed and burnt out.

Stress Triggers Cortisol Release. So Does Hard-Selling.

Stress releases a torrent of adrenaline from the adrenal glands, raising the heart rate and inducing the typical “fight-or-flight” response that you experience when you’re faced with an…